Tolerant Foods expands with Walmart South America and the Caribbean
The products will be available in Costa Rica, Honduras, Guatemala and El Salvador.
Additional Walmart stores in Aruba and the Dominican Republic will also carry the same six Tolerant 8 oz. products, including the single-ingredient Simply Legumes: Red Lentil Penne, Green Lentil Penne, Green Lentil Elbows and Black Bean Penne; the Balanced Blend: Chickpea Penne; and the Veggie Legume Blend: Green Lentil + Beet Penne.
“We have been focusing much of our attention on building relationships with multiple distributors who are allowing us to get into favorable markets for Tolerant Foods.” said Shawn Pinsky, Vice President of MXO Global Inc. “Our main priority is to get the product into the hands of the consumers who are requesting it, and, in addition to our loyal U.S. following, many have been approaching us with interest outside of the country.
About the brand
As reported by our sister publication FoodNavigator-USA, Tolerant Foods grew out of a “desire to make a difference in the lives of those who seek healthier lifestyles, have food intolerances or dietary restrictions, through naturally powerful, legume based foods”, said Pinsky.
The Montreal-based company has differentiated its legume-derived pastas through specialty lines promoting its energy and protein content, and how these lines are formulated.
“Since launching in 2013, we went from a company of two (founder Tom Friedman and myself, vice president) to now working with seven more employees,” Pinsky told FoodNavigator-USA. “We have also expanded in private labeling manufacturing, bulk sales, and selling ingredients for soups.”
In the US, Tolerant Foods expanded distribution at approximately 6,000 stores in 2017, including Kroger, Meijer, and Kings. Most recently, it rolled out products in 201 Safeway stores in Phoenix, Arizona.
HowGood, Inc., an independent research organization established in 2007, named Tolerant Foods’ products as some of the ‘Best for the World’ in its Best Foods list for pasta.
The organization advocates food system transparency, and partners with farmers and food scientists to collect data from over 350 sources—including USDA, Fair Trade USA, and the Non-GMO Project—to track down companies and brands it believes are contributing to positive changes in the food industry.
