Netherlands-based Barentz announced its entrance into LATAM last year with a strategic partnership with Deltagen Group, with offices in Curacao, Venezuela, Colombia, Ecuador, Chile and Peru. This has subsequently developed into a joint venture.
The deal with Tovani Benzaquen Ingredientes marks the company’s first foray into the massive Brazilian market.
“Brazil has recovered after some years of recession and we now see great opportunities here, both to develop the country and to grow as a company,” said Hidde van der Wal, CEO of Barentz International. “This is our first real entrance into Brazil, a step which fits in perfectly with our global strategy, where Latin America is an important new market.”
Tovani and Barentz will combine their know-how in product solutions to offer the food & beverage and pharma industry creative and innovative concepts, said the companies in a press release. Barentz will also offer its own produced premixes, ingredients blends and antioxidants from Vitablend facility in the US.
Tovani
Sao Paulo-headquartered Tovani was founded in 1992, distributing a range of food ingredients.
“After 25 successful years on the Brazilian market, where our company has grown steadily year by year, time has come to take a big leap forward together with Barentz,” said Moses Benzaquen, CEO of Tovani Benzaquen Ingredientes. “Barentz, strong in both food and pharma, is the perfect partner for us, to widen and optimise our product portfolio, so that we can continue to serve our customers with an even wider range of high standard ingredients.”
Van der Wal added: “Tovani has a wide and experienced team of dedicated technical specialists, who offer custom-made solutions developed in their technical laboratory. This is perfectly in-line with our strategy to develop more custom-made solutions”.