Colombia approves non-GMO Reb D stevia from Sweegen-Ingredion

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The Colombian Secretary of State for Agriculture and Procurement (SEAB) has approved non-GMO Reb D sweetener derived from the stevia leaf for use as a tabletop sweetener and added to food and beverages.

The approval for the sweetener, which covers food and beverage categories already approved by Codex for steviol glycosides, follows a review of the composition and manufacturing process of Sweegen's Reb D stevia leaf sweetener, with documentation submitted to the organization in early 2018.

“We are excited to introduce our non-GMO Reb D stevia leaf sweetener to food and beverage manufacturers in Colombia,” said Katharina Pueller, director, natural sweetener business, Sweegen. “Consumer demand for zero- and reduced-sugar products is on the rise globally, and our non-GMO Reb D provides a solution that helps reduce sugar without sacrificing taste.”

Reb D is a non-caloric stevia sweetener that provides sweetness with clean, sugar-like taste. Reb D received Non-GMO Project verification in late 2017.

The ingredient joins Reb M as part of a range of stevia leaf sweeteners that can be used in applications such as beverages, dairy, bakery, and confections.

Ingredion is Sweegen's exclusive global distributor in all markets (excluding Sweegen's house accounts and in the People's Republic of China, where it is a non-exclusive distributor). Commenting on the new approval, Silvina Lebiecki, marketing manager, sweetness innovation, South America at Ingredion, said: “Reb D and Reb M stevia leaf sweeteners are helping to reshape the way manufacturers formulate to meet consumer preferences. Reb D stevia leaf sweetener now gives Colombian manufacturers a new sugar-reduction tool to meet consumer demands for great-tasting, reduced-sugar products.”