Brazilian non-profit association Gastromotiva was founded in 2006 by chef David Hertz to create opportunities for those living on the margins of society, while also reducing food waste.
Last year, in collaboration with Cargill, it established the Social Gastronomy Movement (SGM), a global network of actors working to fight hunger, improve nutrition education and create a sustainable food system.
At the World Economic Forum in Davos, Switzerland last month, Gastromotiva brought the movement to the “next phase” when it officially announced the names and locations of the pilot hubs that will tackle these issues around the world.
Based in Brazil, Cambodia, Chile, the UK, Germany, Sweden, Switzerland, and the US, the 11 hubs were selected for their high level of impact, Gastromotiva said.
Each hub has its own coordinating body (see box below) and all are connected through a digital platform, that was also launched at Davos.
The Digital platform will enable best practice and resource sharing, it said.
“Social Gastronomy hubs are interconnected physical spaces around the world run by a local social entrepreneur,” project coordinator Charlotte Schaus told FoodNavigator-LATAM. “It is the hubs that make the movement tangible, that transport it from an amazing idea to a real, working solution in the fight against world hunger, social inequality, and food waste."
The Social Gastronomy Movement's first pilot hubs are:
1. Friends International in Phnom Penh, Cambodia
2. Botildenborg in Malmo, Sweden
3. The Insurgo Project in New York, USA
4. Über den Tellerrand in Berlin, Germany
5. Cuisine sans frontières in Zurich, Switzerland
6. The Clink in London, UK
7. Niam in Santiago, Chile
8. Recipe for Change in Miami, USA
9. Appetite for Change Minneapolis, USA
10. Saudade e Alegria in Amazonia, Brazil
11. Gastromotiva in Rio de Janeiro, Brazil
"Being a hub means offering a space, a home, where the local community, entrepreneurs and civil society will be able to gather, identify challenges and co-create solutions through food," said chef and co-founder of the SGM Patrick Honauer.
Honauer added there were “at least” around 300 other potential projects around the globe that could also join the movement.
Schaus added: “The hubs are based on the local needs of the community and are an entry door for people to join the Social Gastronomy Movement. A hub is never just one project, it is a community of projects led by one social enterprise.”
“Instead of working in silos they can exchange and co-create with other projects and different stakeholders. They can learn and find synergies to increase their impact. We are also building a whole support platform for them in form of events, a strong internal and external communication as well as the online platform.”
“They are all human-centered projects aiming social inclusion, fighting food waste, promoting nutritional education through the power of food. They have a farm to fork approach.”
Gastromotiva wants the Social Gastronomy Movement to be a multi-stakeholder approach, and set up a joint venture with ingredient giant Cargill to sponsor the project and help develop the hubs and platform.
Cargill made a three-year, $1.5 million commitment to scale up Gastromotiva's community-based work.
“Gastromotiva and Cargill are providing human and financial support for this incubation and acceleration moment. For our events, we fund-raised separately and we are receiving many pro-bono services from other companies,” Schaus explained.
“We involve food manufacturers in our events and in the co-creation sessions of the SGM,” she added. “Stakeholders from the food system are welcome to joining and play a purposeful role on this systemic change.”
