Chilean healthy nutrition brand Denda raises $1 million
The Latin American company strives to provide people with online products that are sustainable and responsible within the environment. After receiving $1 million from numerous national investors, Denda now plans to grow its sustainability presence.
Reaching $1million investment
Sudamerik, a natural product retailer, and Dadneo, a management group focusing on entrepreneurship in Chile and Latin America, led the funding round. Two angel investors also contributed to Denda’s capital injection, creating a total of $1 million in investment. Collectively, the contributors will now form part of the Latin American startup’s leadership lineup.
Aggregating sustainable products, Denda — which is currently operating in Chile and Mexico — aims to become the all-round one-stop-brand for sustainability by offering environmentally conscious shoppers a wide selection of eco-friendly purchases based on their lifestyles.
Sustainability stance amongst shoppers
Denda, which has already received support from Chile and Mexico’s company builder and venture capital fund, ENGIE Factory, offers e-commerce seeks to provide users with multiple healthy nutrition product options.
“At Denda, we offer innovative and useful products that will allow you to improve your quality of life through savings, healthy nutrition, wellbeing and comfort,” said Denda on its LinkedIn profile. “All of which reduces environmental impact.”
Explaining what health and nutritional trends are driving Chile and Mexico, CEO, Denda LATAM’s CEO, Felipe Parragué, emphasizes that these are “linked to what is currently happening to our planet through deforestation and water pollution, for example.” As a result, this has made people “more aware of what they consume”.
Sustainability selection insights
Amassing more than 40 certifications, Parragué goes on to explain that Denda tries “to solve the needs for each stage of [consumers’] lives through sustainable products”.
Highlighting the business strategies and operational planning that Denda employs to stay on top of trends and answers customer’s needs, Parragué reveals: “Every week we meet together with the commercial team of Chile and Mexico, which presents us with 10 to 20 new products that can improve the quality of life of our customers and help the planet”.
“In that meeting, each product is analyzed one by one, and a decision is made on which products will be sold on our platform in the upcoming weeks.”
What’s the future of sustainability?
Commenting on the investment landscape in Chile, Parragué excitedly revealed: “It’s possible to raise capital in Chile!”. With social entrepreneurship high on Chile’s agenda for LATAM business growth, Denda will draw upon the flourishing marketplace to grow its presence in LATAM.
“Once we have the funds, we want to start with our own brands, which will allow us in the short term to be profitable and inject more sustainable products in all markets, not only through our platform,” shared Parragué.
