News in brief
CP Kelco & IMCD expand distribution agreement into Mexico market
The agreement, which came into effect last month, covers CP Kelco’s portfolio of hydrocolloid and fiber solutions, including GENU Pectin, KELCOGEL Gellan Gum, GENU Carrageenan, KELTROL Xanthan Gum, CELLULON Fermentation-Derived Cellulose and the newest addition, NUTRAVA Citrus Fiber.
“We are pleased to extend our strategic distribution alliance with the seasoned sales, technical and customer service teams of IMCD in North America and Brazil to the Mexican market,” said James Schkade, Senior Vice President, Global Commercial at CP Kelco.
“As the food, beverage and personal care industries increasingly seek nature-based, clean label-friendly ingredients for their new product formulations, we anticipate strong growth across a wide variety of applications. We look forward to collaborating with IMCD Mexico and the intimate local knowledge they bring to serve up success for our customers and expand our market coverage.”
Miguel Ruiseñor, Managing Director, IMCD Mexico added: “We talk about creating a world of opportunity for our customers and partnering with a demonstrated innovation leader such as CP Kelco does exactly that.
“Our expanded relationship further strengthens IMCD Mexico’s efforts to offer world-class products and tailored solutions. IMCD’s technical sales experts are ready to explore new collaborations with our continually growing customer base within Mexico.”
